Are you an independent professional, or aspiring to be one, and 60 or over? Every Tuesday, I deliver a blend of expert business and marketing practices, actionable insights, and brain-boosting tips—all tailored to support your journey in the dynamic world of self-employment. Join me today.
Unlock Website Secrets with Gill Andrews on the Wisepreneurs Podcast
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Hello Reader, Introduction to Episode 46 In episode 46 of the Wisepreneurs Podcast, I spoke with Gill Andrews, a conversion copywriter and website consultant. Challenges in Website Development Over the past few years, I've worked on over 50 websites. However, the market has become increasingly crowded with less-experienced competitors, making it harder for the more experienced professionals to stand out. My Current Work and Efforts to Improve I manage 18 websites and provide monthly reports on visitor statistics and Google rankings. While these sites load quickly and look good, I want to help my clients attract more preferred customers and achieve better results. To improve my skills, I've been reading numerous books and articles, taking online SEO and Technical SEO courses, and completing Gill's course, Business Soul Searching. It is challenging to attract visitors to your website. Once you have them, optimising conversion—ensuring they take desired actions like signing up for a newsletter or contacting you—is crucial for a good return on your investment. Insights from Gill Andrews That's why I invited Gill Andrews to the podcast. Gill explains what to look for in website copywriting and conversion optimisation, offering practical tactics to improve your website's effectiveness, understand SEO, and avoid common mistakes. Using Gill's practical steps, you can significantly enhance user engagement and boost your website's conversion rates to achieve your website goals. It has also made me think a lot more about how I communicate. The Importance of Positioning Most of my guests are domain experts who have positioned their services, making it easy to understand what they offer and why clients should choose them. Gill focuses on conversion copywriting and website consulting for English-speaking companies, offering highly specialized services. Examples of Effective Positioning Similarly, Dr. Debra Zahay Blatz, from episode 44, excels in data-driven marketing insights. Both demonstrate the power of narrow positioning. Advantages of Narrow Positioning Focusing on a specific niche allows you to hone your skills, tailor services, and create relevant content for your audience. This approach makes you stand out and attracts clients seeking your expertise. It avoids the pitfalls of being a generalist, which can confuse potential clients. Gill and Debra's targeted content, such as books and online courses, enhances their authority and allows them to command higher fees for their specialised knowledge. Their precise positioning and concentrated focus lead to professional success and recognition. Listen to the Gill Andrews on the Wisepreneurs podcast here: This Friday's guest on Wisepreneurs is the incredibly knowledgeable and dynamic Australian SEO expert Kate Toon. Kate will share insights on driving more traffic to your website and offer a wealth of wisdom as a dynamic businesswoman and presenter. Nigel Rawlins Check out all the Wisepreneurs Podcasts https://www.wisepreneurs.au/ |
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Are you an independent professional, or aspiring to be one, and 60 or over? Every Tuesday, I deliver a blend of expert business and marketing practices, actionable insights, and brain-boosting tips—all tailored to support your journey in the dynamic world of self-employment. Join me today.
Hello Reader,I am taking a two-week break from producing the Wisepreneurs Podcast to catch up and reflect on my business and purpose. During this time, I’ll continue interviewing future guests—by the time I resume publishing on 18 October, I’ll have four interviews ready. However, I’ve decided to publish them fortnightly, as producing weekly episodes has proven to be quite time-intensive. Lately, I’ve been reflecting on the insights and practices shared by recent guests: • From Chaos to...
Hello Reader, Today, I’m thrilled to share the latest podcast episode featuring Tonianne DeMaria, where we discussed the concept of Personal Kanban. Tonianne was an outstanding guest, providing a wealth of practical advice on how to not just be more productive, but truly effective in both our work and personal lives. Our conversation prompted me to reflect deeply on my own path. As a result, I’ve decided to take a two-week break from the podcast to refocus on my work, purpose, and...
Hello Reader, This week, I want to share three interesting and relevant topics to inspire you and give you some food for thought. First, explore Peter Compo’s emergent strategy approach, which involves small, adaptive actions that lead to meaningful outcomes for you. Next, to reflect on Charles Handy’s timeless lesson of making pivots before hitting the inevitable crossroads. Finally, introduce this Friday's podcast guest, Tonianne DeMaria’s who shares her expertise on personal kanban, a way...