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The Wisepreneurs website is getting a revamp! Unfortunately, I don't often get the time to work on my websites. Still, soon, you'll find many easy-to-access articles covering business, marketing, knowledge work, freelancing, wellbeing, cognitive health, and our podcast highlights and related topics.

Women in Marketing In the latest four episodes of the Wisepreneurs Podcast, I spoke to four incredible women in marketing. They generously shared insights into their work and how they think about business. Kate was the most recent, but I have recapped the previous three below.

Please help me by suggesting a guest. If someone interesting has caught your ear and you think they would be an interesting guest on the podcast, please reply to this email and introduce me or point me in the right direction.

Free Consult Offer At the bottom of the page, you’ll find an offer for a free consult. This is a great opportunity to discuss any ideas from my newsletters or podcasts about work or topics.

Latest Episode 47, Kate Toon: Beyond SEO–Building a Sustainable Business

Kate Toon, a world-renowned Australian SEO specialist, business coach, and author, led an engaging discussion beyond SEO.

When you hear Kate, you'll realise what a powerhouse she is. She is terrific and discusses the nuances of running a successful business and the importance of your website, emphasising the creation of passive income streams and leveraging personal branding.

Key Themes:

• SEO and Copywriting: Kate highlighted the critical role of SEO and the importance of writing exciting and informative copy to build your online presence.
• Website Ownership: She advocated for a personal website to maintain control and optimise SEO.
• Personal Branding: We discussed the significance of personal branding in helping you stand out in a competitive market. Kate excels here, not only because she has a great-sounding name but also because she is personable, has deep expertise, and is highly productive.
• Outsourcing and Delegation: Knowing when and what to delegate to maintain your efficiency, i.e., saving 2 hours when you could outsource to an expert who can get it done quicker and more efficiently. As they say, don't sweat the small stuff!
• Work-Life Balance: We discussed ideas for balancing multiple projects while maintaining a healthy work-life balance. Kate stops work every day at 3 pm!
• Passive Income: Insights into creating scalable products like books and courses to generate passive income.

Books and Courses: Kate has authored several books and offers a range of courses designed to help entrepreneurs master SEO, improve their copywriting skills, and create passive income streams. Her recent book, Six Figures While You Sleep, provides an excellent introduction to making passive income using your expertise.

You can find her episode here with the transcript https://www.wisepreneurs.au/kate-toon-digital-marketing-to-business-success/​

A Recap of our previous marketing guests on the podcast

Episode 44 Debra Zahay-Blatz: Mastering Digital Marketing Fundamentals

Dr Debra Zahay-Blatz, a marketing professor at St. Edward's University, provided a foundational understanding of digital marketing, emphasising the importance of data-driven strategies and continuous learning.

She highlighted the value of using digital technology to deliver customer value and capture value for your business.

Additionally, she stressed the importance of leveraging customer data to make better marketing decisions and adapting to new technologies to improve continuously.

Books and Courses: Dr. Zahay-Blatz has authored several marketing textbooks in her academic role and has written a practical book for independent professionals called Digital Marketing Management.

Episode 45 Fiona Allman-Treen: Strategic Web Development

With over 20 years of web development experience, Fiona Allman-Treen provided valuable insights into building and maintaining a successful website.

She emphasised the importance of a strategic approach to web development, including owning and optimising your website rather than relying solely on social media.

Fiona highlighted cost-effective solutions like WordPress and Shopify for creating and managing websites.

Books and Courses: Fiona's book Website Mastery is an effective marketing tool for her business and provides valuable insights on cost-effective and scalable solutions for small businesses. She also created a course on how to write a book.

Episode 46 Gill Andrews: Crafting Compelling Web Content

Gill Andrews, an expert in copywriting and web consulting, shared practical tips on optimising website content and enhancing user experience.

She emphasised the strategic placement of words and effective communication to ensure your website fulfils its intended purpose: informing, selling, or engaging visitors.

Her advice on crafting clear, persuasive, and conversion-oriented copy is invaluable for any entrepreneur.

Books and Courses: Gill offers a book on web copywriting and various online courses to help entrepreneurs improve their website content and user engagement. Her book Making Your Website Work is outstanding.

My guests provided a comprehensive model for independent professionals to understand business and digital marketing, demonstrating that while building a successful business takes work, using their expertise and experience can ease the journey.

This podcast series was rich with practical knowledge, foundational digital marketing principles, and examples of creating passive income. Each guest offered unique perspectives and advice to help you navigate digital marketing complexities and build a sustainable business. I hope you found the series helpful.
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​Next Friday's Episode 48, Mastering the Art of Visibility with Annette Densham​
In this episode of the Wisepreneurs podcast, Annette Densham, co-founder of The Audacious Agency, shares her journey from a journalist to a renowned storyteller specialising in building profiles for change-makers and thought leaders. Tune in to discover Annette's insights on the power of storytelling, the impact of business awards, and how to stand out in a busy digital landscape. Subscribe to our podcast and never miss an episode.

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Stay curious, stay healthy, and keep thriving
Nigel Rawlins
Wisepreneurs https://wisepreneurs.com.au/​

​Check out all the Wisepreneurs Podcasts​ https://www.wisepreneurs.au/​​